George Bernard Shaw suggested that “The single biggest problem in communication is the illusion that it has taken place.”
Depending on which side of the fence one sits on, one might take the view that 2016 has been a year of significant communication failures wherein complex arguments have been beaten into second place by emotively driven campaigns.
This might be great if your sole objective is to take control, at any cost, but is less likely to achieve the result you want when your goal is to educate an audience who need to learn, understand and remember a series of behaviours that will benefit your business.
One way of curing your corporate communication challenges is to ensure that the medium used is fit for purpose and proven to provide the result you would like. Using visually rich storytelling techniques will help in this respect. With attention spans having dropped to that of a gnat then any tool which is proven to retain an individuals attention can not be ignored. This is particularly relevant if your audience is large and your message needs to be understood at a level which influences their behaviour.
We have been able to help a number of larger brands communicate core internal information to stake holders and staff over the last few years and gained recognition of the contribution we have made mid 2016. The detail of the animations we have provided is naturally confidential but we were over the moon to have helped one client win an award for their innovative approach to learning and development by creating a series of animations to explain their customers journey to all of their employees.
These animations now form an integral part of their L&D program and we would welcome any opportunity to talk to you about how we can help you gain a similar 15% uplift in the retention of any information presented when it is delivered in a whiteboard animation style.