Are you responsible for company training? Are you a Learning & Development Professional?
Digital technologies have revolutionised most areas of life, including the training, learning and development sectors.
Improved access to high speed broadband, increased use of mobile devices, new software tools which enable people to accomplish tasks more swiftly, improved ease of information distribution, greater ability to track and monitor student progress, 24/7 access to learning resources – all of these things have revolutionized the way that training, learning and development programs are designed and delivered.
These advances have dramatically changed learning habits, especially those of the younger generation. People now have much higher expectations regarding interactivity, accessibility and presentation – if the content is not presented in a way that they find engaging and is hard to digest they’ll simply switch off. At the same time, however, a lot of subjects have become more complex and harder to explain. Those employed in a training or learning and development capacity have never had it so tough!
Without belittling these challenges it is a fact that animation has become one of the most effective tools available for overcoming these problems.
How can we help you?
Airhead Animation is a collection of visually-centric creatives who come from a variety of backgrounds. Each of us has many years of experience in explaining to those in a retail, manufacturing or brand environment how products will be displayed or function. Our practical skills, gained in the real-world of business and commerce, mean that we are very quick to understand what it is you want to communicate, why these things are important and how best to put them across.
We think visually and modern drawing tools and software allow us to quickly confirm the key visual references required to tell your stories memorably – all we require from you is the narrative outline or a script. You are the experts in your particular field so you just need communicate your knowledge of the subject to the audience. However, if you are struggling to get your story straight we will happily provide you with some guidance on how to format your script.
We regularly do this for many of our clients, because we understand how best to present information in a way that is engaging and memorable. One key mistake inexperienced visual storytellers often make is to include an excessive number of visual references within their scripts – this, rather than supporting the story, confuses it. Scripts that are too ‘wordy’ can also be an issue. Too much verbal detail, and an unwillingness to let the visuals do much of the storytelling, can make people switch off. The brain is more likely to be stimulated and engaged when it is allowed to do some of the work itself – if the detail is kept to a minimum there is more chance the key messages will be absorbed and remembered.